Random Facts Behind Google AdSense Ad Policy

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1. Why were my earnings deducted?

Your earnings invalid click activity or for activity that was not in compliance with Google policies.
Google Particularly reviews publisher accounts for such activity. When we find such activity in your account,
We adjust your earnings and reimburse the advertisers who paid for these clicks.

In rare cases, your earnings were deducted because we could not collect payments from certain advertisers.  Advertisers may have used credit cards or otherwise defaulted on payments. When this happens, we have to deduct the related revenue from publishers on whose content those advertisers’ ads appeared.

Unfortunately, you can’t appeal the deduction. We have applied due diligence in reviewing the traffic in your account,  when we find invalid clicks in your account, when we find an activity that’s not in compliance with Google policy, or when advertisers who default on payments to Google have served ads on your AdSense content.

3. I noticed that my finalized earnings different from my estimated earnings. Why would I receive an additional deduction?

The estimated earnings see in your account give a close estimate of recent account activity as, when traffic is accrued in your account, The finalized earnings, on the other hand, clicks and impressions minus revenue, Google and whose ads were served on your AdSense content.
On some occasions, Google may notice that activity you’ve already been paid for is invalid or not in compliance with Google policy. Google posts an adjustment to in your account the form of a deduction. Find out more about understanding your AdSense earnings better or the difference between estimated and finalized earnings.

4. What was the date range for this deduction?

We’re unable to provide the date range which adjustment was issued. Note that Terms and Conditions, we credit advertisers for invalid traffic accrued 60 days prior to in the date of invoice. Once we complete our investigation and begin processing the credits, it may take up to 30 days for the credits to appear in your account.
 To maintain the integrity of our invalid activity detection system, we aren’t able to provide details on what activity we noticed in your account. We suggest you review the AdSense policy FAQs to learn more.

6. How can I prevent this from happening again?
We encourage publishers to continuously monitor their AdSense accounts for potential signs of invalid click activity. It’s important for you to know where your traffic comes from. We understand the need to have ad campaigns to promote your website, but it’s equally important to monitor what kind of traffic these promotions generate. To do this successfully we recommend monitoring the traffic to your site using a web analytics tool. You can also try segmenting your traffic into channels and monitor the traffic from these channels.

7. What should I do if I suspect invalid activity?
If you notice any suspicious activity in your account, you can notify us online form. Please share as detailed information via the form. Note that we’ll keep this information in our records, but we may not respond unless we find a significant issue with your account.

Source: https://support.google.com

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